A CHANCE MEETING LED TO CREATING A LINE.

 

SIMRITA DHILLON was browsing in stores in SOHO, MANHATTAN, wearing her Red Pant Suit when she bumped into Sahar Kariman. Sahar complimented her about her Red Pant Suit and asked where she bought it. Elated with the compliment, Simrita told her she designed it and promised to ship one piece for her from her atelier in Mumbai, India. Sahar's Pant Suit created a demand here in Manhattan. She send Simrita Dhillon pictures modelling in it, which essentially became the first campaign and told her that customers where asking wear to buy the design. A new line was created based on this demand.